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Ernie Els Wines respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA), including all prevailing regulations and amendments, and other applicable South African legislation. This Privacy Policy explains what personal information we collect, how and why we process it, when it may be shared and the rights available to you.
Depending on how you interact with us, we may collect personal information including:
• your name and surname;
• delivery and billing addresses;
• email address;
• telephone number;
• date of birth or age-verification information where required;
• order, transaction and payment information;
• product preferences;
• marketing preferences;
• competition or promotion entries;
• correspondence and enquiries; and
• information you provide when contacting us or subscribing to our communications.
We may also collect technical information when you use our website, including your IP address, browser type, device information, pages viewed and website interactions. This information may be collected through cookies and similar technologies.
Payment card information is generally processed securely by our payment service providers and is not stored directly by us except where necessary and permitted.
We may collect personal information directly from you when you:
• place an order through our online store;
• create an account;
• subscribe to our mailing list;
• complete a form on our website;
• contact us by email, telephone or social media;
• enter a competition, promotion or survey; or
• otherwise interact with us.
We may also collect information automatically through cookies and similar technologies or receive information from service providers and business partners where permitted by law.
We process personal information where necessary to:
• process payments, orders, deliveries, returns and refunds;
• communicate with you regarding purchases or enquiries;
• provide customer support;
• manage customer accounts and preferences;
• administer competitions and promotions;
• improve our website, products, services and customer experience;
• send marketing communications where you have consented or where otherwise permitted by law;
• measure website and marketing performance;
• prevent fraud and protect our website, customers and business;
• maintain appropriate business and transaction records; and
• comply with legal and regulatory obligations.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect processing that took place lawfully before consent was withdrawn.
We will only send direct marketing communications where you have consented or where otherwise permitted by applicable law. You may unsubscribe at any time by using the unsubscribe link in an email or by contacting us. Transactional communications relating to an order, account or enquiry may still be sent where necessary.
We only share personal information where reasonably necessary, including with:
• payment and fraud-prevention providers;
• courier and delivery partners;
• website hosting, e-commerce and technology providers;
• customer relationship management and email service providers;
• advertising and analytics platforms;
• professional advisers, auditors and insurers;
• law enforcement, regulators or public authorities where required by law; and
• parties involved in a proposed or completed restructuring, sale or transfer of all or part of our business, subject to appropriate safeguards.
These parties may only process the information for the relevant purpose or as otherwise permitted by law.
We do not sell your personal information.
Some service providers may process or store personal information outside South Africa. Where personal information is transferred outside South Africa, we take reasonable steps to ensure that the transfer is permitted under POPIA and that the information receives an appropriate level of protection.
Our website uses cookies and similar technologies to:
• enable essential website and checkout functions;
• remember preferences;
• understand how visitors use the website;
• measure website and marketing performance; and
• support relevant advertising and marketing activities.
You can manage or disable cookies through your browser settings and any cookie controls made available on the website. Disabling certain cookies may affect website functionality.
Our products may only be purchased by persons aged 18 years or older.
We do not knowingly collect personal information from children for the purpose of selling alcohol. Where the processing of a child’s personal information is necessary and permitted, we will obtain the authorisation of a competent person or rely on another lawful basis as required by POPIA.
We take reasonable technical and organisational measures to protect personal information against loss, damage, unauthorised access, misuse, alteration or disclosure.
No internet-based system is completely secure. However, where a security compromise involving personal information occurs, we will take the steps required under applicable law, which may include notifying the Information Regulator and affected individuals.
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain required business and transaction records, or to comply with legal, regulatory, tax and accounting obligations. When personal information is no longer required, it will be deleted, destroyed or de-identified where reasonably practicable and permitted by law.
Subject to POPIA and other applicable legislation, you have the right to:
• ask whether we hold personal information about you;
• request access to your personal information;
• request correction or updating of inaccurate or incomplete information;
• request deletion or destruction of personal information where legally permitted;
• object to the processing of your personal information in certain circumstances;
• withdraw consent where processing is based on consent;
• object to or unsubscribe from direct marketing;
• request information about third parties who have had access to your personal information where applicable; and
• lodge a complaint regarding our processing of your personal information.
We may need to verify your identity before processing a request. Certain requests may be refused or limited where permitted or required by law.
Please contact our Information Officer first if you have a concern about how your personal information has been processed so that we can investigate and respond. You also have the right to lodge a complaint with the Information Regulator of South Africa.
For privacy enquiries, complaints or requests relating to your personal information, please contact our Information Officer:
Gideon Van Zyl
Email: gideon@ernieelswines.com
Telephone: +27 (0)21 881 3588
The following documents provide further information about access to records and the exercise of rights under the Promotion of Access to Information Act, 2 of 2000 (PAIA), and POPIA:
Request for Access to a Record
We may update this Privacy Policy from time to time to reflect changes to our practices, services or legal obligations. Any updated version will take effect when it is published on this website.
